The Complete Web3 Agency Guide

What Is Web3?

Web3 is the term given for what’s known as the third generation of the internet. Like human generations, there’s no real concrete lines. The term is more meant to signify generational shifts in the developing technologies available and how we use them. Each generation has a different aim and goal, and it’s important to examine each generation to understand why people think web3 is so revolutionary.

Web 1.0: The Read-Only Web

Web1 is the original iteration of the internet at the tail end of the 20th Century. This is when personal computers were less ubiquitous, and browsing the web largely consisted of searching for static information posted on websites meant to be read. This is the version of the internet that spawned ecommerce — you’re presented with information and make a decision. Engagement and community were an afterthought.

Web 2.0: The Read-Write Web

Once corporations realized there was money to be made online, they started pouring more money into their websites than a Super Bowl commercial. The dotcom investment bubble forced a push to design a more user-friendly experience and make the interface more accessible. This created a boom in user-generated content.

Web 3.0: The Semantic Web

Web3 seeks to decentralize the ownership of our data and content online so that we have full control over where it’s posted and whether it can be removed. Although web2 is convenient, it comes at a price of being beholden to a small handful of powerful corporations on every end. This includes relying on enterprise cloud servers like Amazon, search engines like Google, and social media platforms like Facebook.

Understanding Web3 Content Marketing

Minting NFTs for Token-Gated Content

One of the most successful use-cases of NFTs is for token-gated content and communities. NFTs are much more than just monkey jpegs — in fact, they’re not even that, since the jpegs themselves are more often stored on IPFS than directly on the blockchain’s smart contract. They’re more meant to act as a record of ownership, but that ownership can also be used to create token-gated content.

How Web3 Search Engine Optimization Works

Web3 Influencers and Social Media

Web3 Public Relations Agencies

Advertising in Web3

Building a Web3 Stack

  1. Unstoppable Domains is what I chose. You get the address for a lifetime, and you can connect Ethereum, Bitcoin, and others directly to it to send/receive crypto. You can get .x, .zil, .NFT, .crypto, .DAO, and more You can publish on either Ethereum or Polygon, and it may be worthwhile to get your name across all the top-level domains.
  2. Ethereum Name Service is in charge of the .Eth names. This is for Ethereum only and may be renewed every one to ten years. The longer you pay for it, the cheaper it is. But with gas fees as high as they are, these are far more expensive than a normal URL.
  3. Bonafida is where you get a .sol address through the Solana Name Service. This is done through an auction, so there’s a chance you’ll be outbid on your own name. Solana is much less user-friendly than Ethereum, but it’s cheaper in gas fees, so you may prefer it.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Brian Penny

Brian Penny

Bank whistleblower turned freelance writer and troll.